To Buy or Not to Buy (Your Own Name)

Had a very interesting (and a little heated) debate on LinkedIn recently about the value of buying your own brand as a keyword for paid...

Why First Party Leads Matter

Something I find myself talking about with dealers constantly these days is the importance of shifting as much of their lead flow as...

The Power of Brand

Develop awareness so you have an advantage over the price and pictures next to you on third party websites

Craigslist Just Got Better

As an agency focused on independent dealers, one of our channels that has a lot of value has always been Craigslist. It focuses on local,...