Dave LemmonJun 25, 20192 minWhen an Objection isn't an Objection (and what to do next)The thing I love most about my new role is the amount of time I am able to spend in the stores of my clients. Seeing them in action, how ...
Dave LemmonJun 12, 20192 minTo Buy or Not to Buy (Your Own Name)Had a very interesting (and a little heated) debate on LinkedIn recently about the value of buying your own brand as a keyword for paid s...
Dave LemmonJun 6, 20192 minWhy First Party Leads MatterSomething I find myself talking about with dealers constantly these days is the importance of shifting as much of their lead flow as poss...
Dave LemmonMay 28, 20192 minThe Power of BrandDevelop awareness so you have an advantage over the price and pictures next to you on third party websites
Dave LemmonMay 6, 20191 minCraigslist Just Got BetterAs an agency focused on independent dealers, one of our channels that has a lot of value has always been Craigslist. It focuses on local,...