The thing I love most about my new role is the amount of time I am able to spend in the stores of my clients. Seeing them in action, how they work with custo...

Had a very interesting (and a little heated) debate on LinkedIn recently about the value of buying your own brand as a keyword for paid search. I still maint...

Something I find myself talking about with dealers constantly these days is the importance of shifting as much of their lead flow as possible away from third...

Develop awareness so you have an advantage over the price and pictures next to you on third party websites

As an agency focused on independent dealers, one of our channels that has a lot of value has always been Craigslist. It focuses on local, low funnel shoppers...